Vancouver WA Area For Sale By Owners Face Hurdles

Dated: 06/04/2013

Views: 1078

In the business publishing world, one of the most reliable bestseller categories is Marketing and Sales: How to Sell This, or Tips for Selling That. Selling may be a complicated business, but one approach always sets our office ahead of the pack: putting yourself in the shoes of the customer.

Selling a Vancouver, WA home is a case in point. When it comes to searching for a new home in Clark County, today’s buyers find two types of homes for sale — ones offered by a local real estate agent, and those For Sale by Owner (FSBO). When you look at the rate of sales between the two, it has long been the case that most often the FSBOs do poorly compared with those sold by brokers.
So why, exactly, do so many FSBOs fail to live up to expectations? Putting yourself in the shoes of the customer sheds light on at least one good reason. As brokers, we make a living by closing sales, and that means knowing how to handle the technical details: the paperwork. We are also pro's on navigating the emotional hurdles buyers face in such a large purchase, keeping things on track, and keeping everyone calm.
Our buyers can usually tell right away if a Vancouver WA property is being marketed by someone who is a real estate amateur - poor planned photographs, limited advertising exposure, invisible signage, improper staging, and more. With an investment as large as a home at stake, no one welcomes a gamble that any part of the transaction may later prove flawed, misrepresented, or incorrect.
There is also the fact that Realtors
® sometimes discourage clients away from Vancouver WA For Sale by Owners -- especially after seeing too many instances of sellers not educated enough about required disclosures, inclusions, etc.
 The For Sale by Owner route also sometimes hits a pricing snag. Owners often set a price on their Vancouver WA home that they feel they deserve — rather than a realistic price supported by current market data and comparable sales. An average of 12% FSBOs get the pricing right…barely more than 1 in 10. Also, studies show that the average FSBO sells for approximately 16% less than a home listed by a Realtor®.
If you are currently trying a Clark County WA For Sale by Owner gambit that’s not getting results, I am always happy to offer a complimentary consultation. It’s a second opinion that will open up new options (and maybe save you a lot!)
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Julie Baldino - Owner-Managing Broker

Julie Baldino is a seasoned veteran of the Pacific Northwest real estate industry, and has consistently been in the top 10% in sales for over a decade in 2 states. In order to accommodate a rapidly ex....

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